[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.delmont.cz\/prvni-dojem\/#Article","mainEntityOfPage":"https:\/\/www.delmont.cz\/prvni-dojem\/","headline":"Prvn\u00ed dojem","name":"Prvn\u00ed dojem","description":"Ale jak spr\u00e1vn\u011b vytvo\u0159it web, kter\u00fd z\u00e1kazn\u00edka zaujme a posune ho bl\u00ed\u017e k n\u00e1kupu. V r\u00e1mci online marketingu pat\u0159\u00ed webov\u00e9 str\u00e1nky k nej\u010dast\u011bj\u0161\u00edmu zp\u016fsobu, jak p\u0159il\u00e1kat z\u00e1kazn\u00edka, uk\u00e1zat mu na co se zam\u011b\u0159ujeme a pro\u010d by si m\u011bl v mo\u0159i stejn\u00fdch produkt\u016f vybrat pr\u00e1v\u011b na\u0161i firmu. Internetov\u00e9 str\u00e1nky jsou odli\u0161n\u00e9, tedy m\u011bli by b\u00fdt abychom…","datePublished":"2019-06-12","dateModified":"2023-04-29","author":{"@type":"Person","@id":"https:\/\/www.delmont.cz\/author\/#Person","name":"delmont.cz\n","url":"https:\/\/www.delmont.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/7c144e1de0ecc43e7a8353c804f0c7ea63c9554336576e7048c4bdeaa59bbbbb?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7c144e1de0ecc43e7a8353c804f0c7ea63c9554336576e7048c4bdeaa59bbbbb?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"delmont.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.delmont.cz\/wp-content\/uploads\/img_a348661_w2069_t1563617275.jpg","url":"https:\/\/www.delmont.cz\/wp-content\/uploads\/img_a348661_w2069_t1563617275.jpg","height":0,"width":0},"url":"https:\/\/www.delmont.cz\/prvni-dojem\/","about":["Web"],"wordCount":479,"articleBody":" Ale jak spr\u00e1vn\u011b vytvo\u0159it web, kter\u00fd z\u00e1kazn\u00edka zaujme a posune ho bl\u00ed\u017e k n\u00e1kupu. V r\u00e1mci online marketingu pat\u0159\u00ed webov\u00e9 str\u00e1nky k nej\u010dast\u011bj\u0161\u00edmu zp\u016fsobu, jak p\u0159il\u00e1kat z\u00e1kazn\u00edka, uk\u00e1zat mu na co se zam\u011b\u0159ujeme a pro\u010d by si m\u011bl v mo\u0159i stejn\u00fdch produkt\u016f vybrat pr\u00e1v\u011b na\u0161i firmu. Internetov\u00e9 str\u00e1nky jsou odli\u0161n\u00e9, tedy m\u011bli by b\u00fdt abychom potenci\u00e1ln\u00edho z\u00e1kazn\u00edka zaujali, ale v ur\u010dit\u00fdch aspektech jsou si podobn\u00e9. Jsou to funkce a znaky, na kter\u00e9 je z\u00e1kazn\u00edk zvykl\u00fd a nem\u011bli bychom opomenout je um\u00edstit tak\u00e9 na na\u0161e str\u00e1nky. V p\u0159\u00edpad\u011b, \u017ee tak neu\u010din\u00edme z\u00e1kazn\u00edk by mohl b\u00fdt zmaten a takov\u00fd z\u00e1kazn\u00edk tak\u00e9 m\u016f\u017ee z na\u0161ich str\u00e1nek odej\u00edt.  Co by tedy m\u011blo b\u00fdt na str\u00e1nk\u00e1ch um\u00edst\u011bno? Jedn\u00e1 se o typick\u00e9 zvyklosti, kter\u00e9 pom\u00e1haj\u00ed klientovi orientovat se na webu. Jedn\u00e1 se tedy hlavn\u011b o menu, kter\u00e9 by m\u011blo b\u00fdt v\u017edy zobrazeno pevn\u011b na ka\u017ed\u00e9 str\u00e1nce a na stejn\u00e9m m\u00edst\u011b, aby se mohl klient v\u017edy vr\u00e1tit o krok zp\u011bt nebo \u00fapln\u011b na za\u010d\u00e1tek. Tak\u00e9 bychom nem\u011bli zapomenout na tla\u010d\u00edtko dom\u016f, kter\u00e9 b\u00fdv\u00e1 \u010dasto um\u00edst\u011bn\u00e9 pod logem na\u0161\u00ed spole\u010dnosti. Pokud tak neu\u010din\u00edme klient m\u016f\u017ee b\u00fdt op\u011bt zmaten. D\u016fle\u017eit\u00e1 je tak\u00e9 sekce o n\u00e1s, kdy klientovi p\u0159ibl\u00ed\u017e\u00edme historii firmy, jak\u00fd je n\u00e1\u0161 p\u0159\u00edb\u011bh, jak\u00fd je proces v\u00fdroby na\u0161eho produktu a pro\u010d by si m\u011bl zvolit pr\u00e1v\u011b n\u00e1s.  Dal\u0161\u00ed aspekty jsou pouze a jen na n\u00e1s. Ov\u0161em nikdy nen\u00ed na \u0161kodu p\u0159idat tak\u00e9 mo\u017enost odb\u011bru novinek a tak\u00e9 kontakty. Jedn\u00e1 se o \u010dastou chybu, kdy firmy na sv\u00fdch str\u00e1nk\u00e1ch nemaj\u00ed snadno dohledateln\u00e9 \u00fadaje o kontaktech a z\u00e1kazn\u00edk tak \u010dasto m\u016f\u017ee zvolit ku p\u0159\u00edkladu jinou firmu, proto bychom m\u011bli kontakt v\u017edy uv\u00e1d\u011bt na viditeln\u00e9m m\u00edst\u011b, kter\u00fd je pro z\u00e1kazn\u00edka snadno dohledateln\u00fd. Ale a\u0165 se n\u00e1m zdaj\u00ed na\u0161e webov\u00e9 str\u00e1nky sebev\u00edc p\u0159ehledn\u00e9 ka\u017ed\u00e9mu se nemus\u00ed poda\u0159it se na nich zorientovat. Proto m\u011bjte na pam\u011bti, \u017ee je vhodn\u00e9 v\u017edy na ka\u017edou str\u00e1nku pevn\u011b um\u00edstit mo\u017enost vyhled\u00e1v\u00e1n\u00ed, kter\u00e1 z\u00e1kazn\u00edkovi pom\u016f\u017ee rychle a efektivn\u011b naj\u00edt to co hled\u00e1. Nikdo nem\u00e1 \u010das na str\u00e1nk\u00e1ch tr\u00e1vit hodiny, a proto se v\u017eijte do k\u016f\u017ee z\u00e1kazn\u00edka pomozte mu usnadnit cestu k tomu co pr\u00e1v\u011b hled\u00e1.                                                                                                                                                                                                                                                                                                                                                                                         4.5\/5 - (8 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Prvn\u00ed dojem","item":"https:\/\/www.delmont.cz\/prvni-dojem\/#breadcrumbitem"}]}]